After scouring the shampoo aisle at Whole Foods, and reading every ingredient label on each bottle of shampoo, John Masters Organics Bare is the only shampoo that is free of fragrance, parabens, sodium lauryl sulfate, petrochemicals, artificial coloring and other harmful chemicals such as MEAs, DEAs and TEAs.
Because of the difficulty in finding such a “pure” formulation, we were skeptical of the effect it would have on our hair. Afterall, there must be some reason why parabens and SLS are systematically added into almost every other shampoo on the market right? Wrong! John Masters Organics shampoo left our hair looking fabulous, proving that the above mentioned chemicals are completely not necessary. We can only imagine they are used in most shampoo and beauty product formulations because they are cheap. Compared to the higher cost of high-end shampoo brands, the John Masters Organics shampoo prices are reasonable, especially considering their superior organic ingredients.